How a PR Crisis Plan Can Protect Your Brand and Reputation

<p>While many businesses have a disaster preparedness plan, are they equally as prepared for the PR crisis that follows a cybersecurity attack or sexual harassment claim? PR preparedness is critically important to protecting a brand and retaining customers in times of crisis. In this latest edition of the Stanton Law Podcast, Josh Joel interviews Mary York, CEO of <a href="https://www.yorkpublicrelations.com/">York Public Relations</a>, about the steps businesses can take to ensure they are ready for a PR emergency as well as the worst potential PR disasters for financial institutions and other businesses. York Public Relations and Stanton Law recently formed a strategic alliance to help companies in crisis deal with the PR and legal ramifications. Note: the topics discussed in this podcast do not constitute legal advice. If you have questions about dealing with a crisis, a Stanton Law attorney can help.</p>