How a Compelling Story Packs a Persuasive Punch with Melanie Green

<p>Dr. Melanie Green is a professor at the University of Buffalo. She joined us on the podcast to explain how the power of a compelling narrative, including the effects of fictional stories, can be used to change beliefs and attitudes. Her theory of "transportation into a narrative world" focuses on how immersive storytelling is a mechanism of narrative influence.</p> <p>It was an in-depth conversation that explored concepts around how stories move us, the power of narrative to affect both cognitive and emotional feelings, and how restorative narratives can be used to help heal communities after disasters. We touch on the psychological response of reactance, the appeal of conspiracy theory stories and the elements needed to create a compelling story. </p> <p>We also introduce - in a slightly more proper fashion - our production and research assistant, Mary Kaliff. We are excited to introduce Mary to our listeners and hope you will welcome her with a happy greeting on social media!</p> <p>Finally, no episode of Behavioral Grooves would be complete without understanding our guest’s musical tastes. Melanie’s upbringing in Gainesville, Florida influenced her lifelong love of music, in particular the hometown hero,  Tom Petty. She’s also a fan of James Taylor, which delighted Tim. More recently, Melanie’s house is often filled with the sound of the Hamilton soundtrack, thanks to her children’s love of the musical, which delighted Kurt. So, it was wins all around. </p> <p>We hope you enjoy our conversation with Melanie and if you like it, please jump down to the bottom of your listening app and share a quick rating or a short review with us. It goes a long way in helping others decide if they should listen to Behavioral Grooves. </p> Topics <p>0:07 Introduction </p> <p>1:00 Hello from Mary Kaliff</p> <p>3:46 Welcome and Speed Round with Melanie Green</p> <p>7:44 Reactance and empathy</p> <p>16:25 What makes a good story?</p> <p>22:26 Storytelling in different mediums</p> <p>27:12 Parasocial Intera