Hoover: The worst sales promotion, ever

<p>27 years ago, Hoover offered two free flights with any £100 purchase. Today, it’s possibly the worst sales promotion of all time.</p><p>In 1992, the UK branch of the vacuum manufacturer, Hoover, offered a sweet promotion: If a customer bought any product worth £100, he’d get two free round-trip flights to the United States!</p><p>For the 84-year-old electronics brand, it was meant to be an eye-catching way to boost dwindling sales, escape the gloom of a recession, and shrug off increased competition.</p><p>Instead, it led to the destruction of the company — a precipitous downfall that saw multimillion-dollar losses and customer revolts.</p><p><a href="https://bit.ly/WTMbutcher" rel="noopener noreferrer" target="_blank">David Cox Butchers</a> is, literally, the best butchers in Glasgow (Scottish Business Awards 2021). Their <a href="https://bit.ly/WTMbutcher" rel="noopener noreferrer" target="_blank">online shop</a> is open and they deliver nationwide.</p><p>Support Wrong Term Memory on <a href="https://bit.ly/WTMpatreon" rel="noopener noreferrer" target="_blank">Patreon</a></p><p>An original production from <a href="https://quitethethingmedia.com/glasgower/" rel="noopener noreferrer" target="_blank">Glasgower</a></p><p>Produced by Jack Shaw and Colin McMillan</p><p>Our executive producers are Mark Brown, Robert McMillan, Stewart Glass, Andy Sladen and Lee Ruthven</p>