Honest Business Conversations, Part 2: Creating and Scaling A Successful Membership

<p>Have you ever had one of those big lightbulb moments when creating an offer?</p><p><br/></p><p>One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact<em> </em>for your people?</p><p><br/></p><p>This is <em>exactly</em> what happened on one of my consulting calls with a client when she hashed out the details of her new membership program<em> (including a six-week launch plan!)</em>.</p><p><br/></p><p>And lemme tell you, by the end of the call… we were lit. </p><p><br/></p><p>In this episode, I’m sharing the insights of our conversation about starting a new membership, and (<em>surprise!</em>)  my thoughts on how to scale an existing membership.</p><p><br/></p><p>Whether you&apos;re in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.</p><p><br/></p><p>Click play to hear all of this and…</p><p><br/></p><p>[00:01:19] The very first step you need to take when creating your membership program.</p><p><br/></p><p>[00:02:19] How to make your membership program stand out in the market.</p><p><br/></p><p>[00:03:38] How to create “exclusivity” in your membership.</p><p><br/></p><p>[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.</p><p><br/></p><p>[00:06:04] The six-week launch plan I created with my client (you can steal our framework!) </p><p><br/></p><p>[00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did).  </p><p><br/></p><p>[00:12:13] The one thing you NEED if you&apos;re going to launch your membership successfully.</p><p><br/></p><p>[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.</p><p><br/></p><p>[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.</p><p><br/>For full show no