Holly Darling on the Power of an Email Welcome Sequence

<p><span style="font-weight: 400;">Episode 122 / Romance author and email expert Holly Darling joins us to share how we can connect with readers from the moment they opt-in to our emails. There’s so much good info in this episode! We guarantee you’ll come away with so many ways to improve your welcome sequence.</span></p> <p><span style="font-weight: 400;">Show notes:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creative ways to use double opt-in as part of the welcome sequence </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What happens in each email inside a welcome sequence</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to use the welcome sequence to create engagement</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What to do if someone doesn't engage</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to create a custom experience for your readers inside the welcome sequence</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Common mistakes authors make with their emails</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ideas for lead magnets for new authors without a lot of intellectual property</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Trends in newsletter marketing including customization, paid newsletters, and video</span></li> </ul> <p><span style="font-weight: 400;">Come over and say hi to Jami and Sara in the</span> <a href= "https://www.facebook.com/groups/304647074240099/"><span style= "font-weight: 400;">WIKT Facebook group</span></a><span style= "font-weight: 400;">! You can find show notes and links at</span> <a href="https://wishidknownforwriters.com/"><span style= "font-weight: 400;">wishidknownforwriters.com</span></a><span style="font-weight: 400;">.