Hiten Shah on Choosing the Right Value Proposition

<p>You should be very familiar with my guest today.&nbsp;</p> <p>As a serial entrepreneur, he&rsquo;s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He&rsquo;s now CEO of FYI, a solution for having all of your documents in one place.</p> <p>In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.</p> <p><strong>We covered:</strong></p> <ul> <li>The definition of a value proposition</li> <li>Thinking about people first and understanding what they want</li> <li>Examples of value propositions</li> <li>The three mistakes businesses make with their value proposition</li> <li>Understanding how people see your business in order to understand your value proposition</li> <li>Why the value proposition is in the eye of the beholder</li> <li>The first step to defining your value proposition</li> <li>Ensuring you able to deliver on your value proposition</li> <li>The importance of keeping what you do simple to understand</li> <li>Why you should consider the most unique thing that your business does</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://usefyi.com/">Use</a><a href="https://usefyi.com/"> FYI</a></li> <li><a href="https://www.crazyegg.com/">Crazy Egg</a></li> <li><a href="https://www.kissmetrics.io/">Kissmetrics</a>&nbsp;</li> </ul>