Hiring An In-House Marketer? Watch this first.

<p>Are you the owner of a growing business wondering whether you should hire an in-house marketer or continue using vendors or marketing agencies? Both models have their pros and cons, though many business owners tend to gravitate towards hiring in-house employees because that feels most familiar. They think they’ll have more control, that results will be better, and sometimes think it will save them money. But is that true? </p> <p><br /></p> <p>Choosing to hire an in-house marketer or an agency is a big decision that will have a big impact on your business. In this episode, our marketing guides use their experience in both hiring in-house marketers and as agency owners themselves to share the information you need to make the best decision for your business. </p> <p><br /></p> <p>In this episode, you’ll learn:</p> <p>Why businesses gravitate towards hiring an internal marketer vs. an agency or remote marketing team</p> <p>How to determine what level of marketer you need</p> <p>How to gauge the marketing expertise of a potential marketer if marketing isn’t your area of expertise</p> <p>The important questions you should ask yourself before hiring an in-house marketer like:</p> <ul><li><b>Who Will MANAGE and LEAD this internal marketer?</b></li><li><b>What tools/software subscriptions will an internal marketer need and what will these cost?</b></li><li><b>Who will define the strategic marketing plan that they will execute?</b></li><li><b>Is this person an expert in the area of marketing that my marketing plan requires?</b></li></ul> <p>How to determine the metrics for gauging success of the marketer in their role</p>