Hey Reseller, What's the "Value" You're Adding?

<p>All links and images for this episode can be found on CISO Series (<a href= "https://cisoseries.com/hey-reseller-whats-the-value-youre-adding/">https://cisoseries.com/hey-reseller-whats-the-value-youre-adding/</a>)</p> <p><!-- wp:paragraph --></p> <p>It seems that you're offering so much more when you add the VA ("value added") in front of your title. What is that? Why am I working with you rather than buying directly from the vendor?</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>This episode is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href= "http://twitter.com/dspark">@dspark</a>), producer of CISO Series and <a href="https://www.linkedin.com/in/mikevj/">Mike Johnson</a>. Our guest this week is <a href= "https://www.linkedin.com/in/dougcahill/">Doug Cahill</a> (<a href= "http://twitter.com/dougcahill">@dougcahill</a>), vp, and group director, cybersecurity, <a href= "https://www.esg-global.com/">Enterprise Strategy Group</a>.</p> <p><!-- /wp:paragraph --><strong>Thanks to this week’s podcast sponsor, Dtex</strong></p> <p><a href="http://dtexsystems.com/"><img src= "https://assets.libsyn.com/secure/show/24425/Dtex_600x100_Banner_V2.png" alt="Dtex" width="600" height="100" /></a></p> <p><em>Traditional Employee Monitoring solutions are creepy. Capturing screenshots, recording keystrokes, monitoring web browsing and following social media activities is unnecessary and damages culture. DTEX InTERCEPT is the first and only solution that delivers the real-time workforce monitoring capabilities today’s organizations need and employees will embrace. Learn more at</em> <a href= "http://dtexsystems.com/"><em>dtexsystems.com</em></a><em>.</em></p> <p><!-- wp:paragraph --></p> <p><strong>On this week's episode</strong></p> <p><!-- /wp:paragraph --> <!-- wp:heading --></p> <h2>How a security vendor helped me this week</h2> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>From Trevor Marcatte, The SCE Group, asks a question about the "value added reseller" or VAR