Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

<p>In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong.</p> <h3>Time Stamped Show Notes: </h3> <ul> <li>00:28 – Today’s topic: <em>What Do Most Digital Marketing Agencies Get Wrong?</em></li> <li>00:36 – Neil had an agency in the past and Eric has one in the present</li> <li>00:53 – Oftentimes, big agencies hand your account off to a junior person <ul> <li>01:09 – The results are going to be limited</li> </ul> </li> <li>01:26 – Creating an agency should be about driving results to clients</li> <li>01:33 – Another mistake is not understanding the client <ul> <li>01:42 – The relationship won’t work out <ul> <li>01:45 – Neil’s experience related to this</li> </ul> </li> <li>02:10 – An understanding between an agency and client is important before running a project</li> </ul> </li> <li>02:37 – Most agencies exclusively focus on building their client rosters <ul> <li>02:48 – Agencies lack client profiling and they shouldn’t</li> <li>03:14 – Try a foot-in-the-door type of engagement</li> </ul> </li> <li>03:48 – Agencies and clients can’t focus on each other <ul> <li>04:00 – Agencies love big clients and big clients get the special treatment <ul> <li>04:18 – Don’t hire agencies that handle big clients, <em>unless</em> you yourself are a BIG client</li> </ul> </li> <li>05:16 – As a client, find a small agency and make sure that you’re your agency’s biggest client and as an agency, value your biggest client</li> </ul> </li> <li>05:30 – Agencies’ cookie-cutter approach <ul> <li>05:53 – Every single business is different</li> </ul> </li> <li>06:07 – Agencies’ package approach <ul> <li>06:15 – There is no set package</li> </ul> </li> <li>06:32 – Make sure the agency produces the highest ROI for you <ul> <li>06:47 – Give the agency your stats and metrics and ask how to increase your ROI the fastest</li> </ul> </li> <li>07:09 – Agencies showing off their awards <ul> <li>07:40 – Focus on