Helping Podcast Host and Guest win with Jason Cercone

<p>In today’s episode, Jeff interviews Jason Cercone who has built a life around podcasting. Jason helps people build their brand by assisting them with developing their story and going on podcasts that are a right fit for their goals and expertise. Doing this the right way can lead to great relationships and open doors to great opportunities.</p> <p>Jason and Jeff discuss:</p> <ol> <li>Jason’s entrepreneurial journey started at age 13 flipping trading cards.</li> <li>In 2015, he started podcasting after a troll commented on twitter.</li> <li>Once the first show was shut down, Jason started another show and eventually shut it down too so he could grow.</li> <li>A 1 ½ later, he came back to podcasting and was much more comfortable and confident.</li> <li>Jason helped a friend and others start a podcast.</li> <li>The last couple years he’s been helping guests elevate their brand from the guest seat.</li> <li>The “spraying and praying" method of podcasting doesn't work.</li> <li>Jason shares what the process is when he works with a client to find podcasts that fit.</li> <li>Guests should prepare in-depth conversation questions.</li> <li>Jason shares the initial consultation process.</li> <li>Jason helps with back in offers and has a year long program.</li> </ol> <p>Fast Five Questions</p> <ol> <li>If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first?<em><strong> “I’m gonna start reconnecting with people that I’ve built previous relationships with and tap into the skills and strategies I’ve built in the past.”</strong></em></li> <li>What is the biggest mistake that you have made in business? <em><strong>“In my early guest experiences, I didn't do enough to spark good relationships.”</strong></em></li> <li>What is a book that you would recommend? <em><strong>“The Slight Edge by Jeff Olson.”</strong></em></li> <li>What is a tool that you use everyday that you would recommend? <strong>“Trello.”</strong></li> <li>What is your de