Helgi Óskarsson of Iceland's very own, 66°North

<p>My guest this week is <strong>Helgi Óskarsson</strong>, co-owner, and CEO of  <a href="https://66north.com">66°North</a>.</p><p>Helgi and I discuss how the nearly 100-year-old brand began by making clothes for Icelandic fishermen, with the goal of saving lives, how that naturally led to a commitment to sustainability, and how building things to last -- whether a coat or a company -- changes how you think and act.</p><p><br /><strong>NOTES</strong></p><p>(11:10) <a href="https://www.66north.com/eu/circular/our-heritage">Hans Kristjánsson and 66°North’s History</a></p><p>(12:06) <a href="https://blog.ricksteves.com/cameron/2018/04/iceland-ring-road/">Iceland’s Ring Road</a></p><p>(22:35) <a href="https://en.wikipedia.org/wiki/Grime_(music_genre)">Grime (music genre)</a></p><p>(28:44) <a href="https://en.wikipedia.org/wiki/Slow_fashion">Slow Fashion</a></p><p>(29:23) <a href="https://www.patagonia.com/product/let-my-people-go-surfing-revised-paperback-book/BK067.html">Patagonia</a> (book on business philosophy)</p><p>(32:30) <a href="https://www.un.org/en/chronicle/article/icelands-sustainable-energy-story-model-world">Iceland’s Sustainable Energy</a></p><p>(35:24) <a href="https://fashionforum.dk">Fashion Forum</a></p><p>(48:24) <a href="https://www.goodreads.com/book/show/27220736-shoe-dog">“Shoe Dog” by Phil Knight</a></p><p>**</p><p>This episode is sponsored by <a href="https://topperjewelers.com/">Topper Jewelers,</a> check out their new collaboration with ORIS! </p><p>**</p><p>Want even more Blamo? Join the <a href="https://www.patreon.com/blamo">BlamFam</a>  on Patreon and get access to additional interviews, a community slack, special events, and more!</p>