Helen Scheuerer on Launching a Series: Timing, Street Teams, Mindset, and Managing Expectations

<p>Episode 196 / Bestselling fantasy author, Helen Scheuerer joins us to discuss the many ways to launch a series and how to craft your launch strategy so that it meshes with your personality, goals, and schedule. </p><p>We dig into ARCS, preorders, mindset, dealing with disappointing launches, and common mistakes authors make when launching a series. </p><p>Helen’s website: <a href='https://helenscheuerer.com/series-launch-bonus/'>https://helenscheuerer.com/series-launch-bonus/</a></p><p><a href='https://www.amazon.com/dp/B0CJVHJMYM'>https://www.amazon.com/dp/B0CJVHJMYM</a><br/><br/></p><p>💜 🎙 Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode. <a href='https://wishidknownforwriters.com/support'>https://wishidknownforwriters.com/support</a></p><p>Sponsor: The Two Authors Chat Show </p><p><a href='https://thetwoauthorschatshow.podbean.com'>https://thetwoauthorschatshow.podbean.com</a> </p><p>Jami’s interview on the Two Authors Chat Show podcast: <a href='https://pod.link/1671876768/episode/734263342e60729be17faedacd41b408'>https://pod.link/1671876768/episode/734263342e60729be17faedacd41b408</a></p><p><br/></p><a rel="payment" href="https://www.sararosett.com/support">Support the show</a><p><b>🚀 Jami’s Launch Plan</b><a href='https://www.jamialbright.com/launchplan'><b> https://www.jamialbright.com/authorservices</b></a><b><br/><br/>❤️ Jami’s books </b><a href='https://amzn.to/3wSraA5'><b>https://amzn.to/3wSraA5</b></a><b><br/><br/>🔎 Sara’s books </b><a href='https://www.sararosett.com/bibliography/'><b>https://www.sararosett.com/bibliography/</b></a><b><br/><br/> 📚 Sara’s </b><b><em>How to Write a Series</em></b><b> book and audiobook: </b><a href='https://www.sararosett.com/how-to-write-a-series/'><b>https://www.sararosett.com/how-to-write-a-series/</b></a><b><br/><br/>The Big List of Craft and marketing books mentioned on WIKT podcast episodes </b><a href='https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast'><b>https://booksh