He Bought a Site With ZERO SEO Knowledge and 50x’ed Earnings

<p><!-- wp:paragraph --></p> <p>Brock Yates joins the Niche Pursuits podcast to share his journey of acquiring and growing the website AllTurtles.com.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>He acquired the site on Flippa in 2012 for $3,000.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>At purchase, the site was a forum with 80,000 pages with thin content about specific turtle species, generating $60 per month.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>This all presented a whole new world for him, as he had zero prior SEO and site-building experience.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Fast forward to today and AllTurtles peaks at 150-180,000 page views per month, earning mid-five figures a year.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Brock attributes much of the site's success to its history, branding, well-rounded content, and some link juice from a large brand's fun little PR confusion he describes.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>He's largely taken a hands-off approach to content production but still manages to produce quality content. Which he emphasizes is the result of hiring good researchers if you can't access subject matter experts.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>It's interesting to hear about his mostly outsourced content creation model and his strategy for hiring writers through Upwork.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>And its especially interesting to hear how affordable his writing team is, which has stuck with him over a long term.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>He also shares insights on content monetization strategy, primarily relying on Mediavine and Amazon Associates, with a 90-10 split in revenue. And Brock highlights how he maximizes ad revenue through content structure and layout, highlighting the importance of ad impressions and reader experience.</p> <p><!-- /wp:paragraph --> <!-- wp:paragra