Having a hospitality mindset with content marketing with Melissa Meredith

<p>Melissa Meredith is the owner of Content Creative, a full-service marketing, branding, and content agency that’s with you from strategy to execution. On this episode, Brett and Melissa discuss what is means to have a hospitality mindset in marketing. She also explains the benefits of being both authoritative and vulnerable with content. </p><p>0:00 Intro <br>0:51 Conversation with Melissa <br>4:05 Content Creative <br>6:04 Purpose of content marketing <br>9:00 Hubspot <br>10:45 Tips for stuck marketers <br>13:10 Hospitality mindset <br>15:30 Customer experience <br>19:00 Combat scarcity mindset <br>21:18 Authority and vulnerability <br>24:25 Connect with Melissa<br> 24:55 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Melissa:| <a href="https://twitter.com/marketingwmel">Twitter </a>| <a href="https://www.linkedin.com/in/melissaemeredith1/">LinkedIn </a>| <a href="https://www.contentcreative.co/">Website</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>