Hashtag Trending Weekend Edition, July 1, 2023 – Our guest today is Walter Flaat, Chief Data Officer at dentsu Canada

<p class="MsoNormal"><span lang="EN-US" style= "font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-ansi-language: EN-US;" xml:lang="EN-US">In 2015, Time Magazine published a story with the headline “You Now Have a Shorter Attention Span Than a Goldfish.” Supposedly this was based on a study by Microsoft that stated that the average attention span of a goldfish was 9 seconds but humans with our digital lifestyle in 2015 now had an attention span of 8 seconds, down from 12 seconds in 2000 before the mobile revolution began.<span style="mso-spacerun: yes;"> </span> But according to a study by dentsu, the complete story is a lot more complex.</span></p>