Hannah Grannemann teaches me about using your newfound reach!

<p>My guest today is Hannah Grannemann. She is a professor at UNC-Greensboro! </p> <p>We had a lot of fun talking about the opportunities that the pandemic has created for arts organization as many have found their reach become greater than ever before. </p> <p>We talked about the difference between product orientation and market orientation. </p> <p>Is hustle culture sense or nonsense? </p> <p>The reality that marketing is everything you do and a lot more. </p> <p>You can connect with <a href= "https://www.linkedin.com/in/hannahgrannemann/">Hannah on LinkedIn</a>. </p> <p>Hook up with my friends at <a href= "http://www.bookingprotect.com">Booking Protect</a>. Simon is doing a presentation on fraud and insurance at the TPC in Birmingham in March. </p> <p>Join me on January 26th for a special webinar called '<a href= "https://davewakeman.disco.co/p/7-keys-to-winning-back-ticket-buyers-in-2022">7 Ways To Sell More Tickets in 2022</a>'. We are testing out some new ways of delivering and getting signups. </p> <p>Get the 'Talking Tickets' newsletter at talkingtickets.substack.com</p>