Handling An Inbound Lead Influx From Markets You've Never Sold To | Episode #13

<p>In this episode, Alex spoke with the Director of Demand Generation at Aircall - Carly Dell.</p> <p><br></p> <p>Imagine getting 1,000's of inbound leads <em><strong>(in a matter of weeks)</strong></em> from markets you've NEVER sold to.&nbsp;</p> <p><br></p> <p>Well, that's exactly what happened to Carly Dell and the team over at Aircall, when COVID hit back in March.&nbsp;</p> <p><br></p> <p>They went from having predominantly "startups" and tech companies as their user base to having an influx of very "traditional businesses" needing their product... literally overnight.&nbsp;</p> <p><br></p> <p>And when I say "overnight" - I literally mean the day COVID broke.</p> <p><br></p> <p>Now...</p> <p><br></p> <p>Eventhough this sounds like a great problem to have - it meant both their Sales &amp; Customer Support team has to adapt incredibly quickly.&nbsp;</p> <p><br></p> <p>...and in this podcast Carly discusses how the team adapted &amp; managed to capture the demand they were presented with.&nbsp;</p> <p><br></p> <p>If you want to check connect with Carly, here is the link to her LinkedIn profile:</p> <p><br></p> <p>➡️ <a href="https://www.linkedin.com/in/carlydell/">https://www.linkedin.com/in/carlydell/</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message