Hallmark Delivers Smiles To Crown Rewards Members

<p>Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels.</p><p>Loyalty360 CEO Mark Johnson spoke with Roy about the customer engagement efforts at the brand and what new enhancements they have planned moving forward</p>