Hacking Google Ads for a Shoestring Budget

<p>Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?</p><p>In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.&nbsp;</p><p><br></p><p>Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.</p><p><br></p><p>IN THIS EPISODE, YOU'LL LEARN:</p><ul><li>How to run ads on a limited budget</li><li>What is a Feed Only Performance Max campaign?</li><li>How to control your top-of-funnel ad spend</li><li>Video remarketing ads and why you should use them</li><li>Conversion tracking and false positives</li><li>Vanity metrics you should ignore in your campaigns</li><li>The biggest opportunity for marketing agencies</li></ul><br/><p><br></p><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="https://www.digitalmarketer.com/lab/" rel="noopener noreferrer" target="_blank">DigitalMarketer Lab</a></li><li><a href="https://www.starterppc.com/" rel="noopener noreferrer" target="_blank">Starterppc.com</a></li><li>Connect with Regina on <a href="https://www.linkedin.com/in/reginabellows/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.videocasestory.com/" rel="noopener noreferrer" target="_blank">Videocasestory.com</a></li><li><a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer" target="_blank">Perpetual Traffic