Guy Rocourt: Focusing on real cannabis medicine may be the key to building a true established industry

Guy Rocourt has been ahead of the curve by helping patients and consumers alike understand the healing properties of cannabis since the nineties. As the current Co-founder and Chief Product Officer of Papa & Barkley, the top-selling cannabis brand in California, he’s on a mission to encourage consumers and fellow industry leaders to embrace the most natural elements of the plant. This week, Guy shares why he believes companies should facilitate consumer trust and mainstream appeal by highlighting the plant’s natural flavor profiles, how cannabis companies can work together to help the industry mature, and why fighting for cannabis legalization is the most American thing he’s done in his life.