Gunnar Greve: Alan Walker, the metaverse, and why Web3 will 'completely change the music industry'

<p>Gunnar Greve believes, with all his heart, that Web3 and decentralized networks are about to turn the music industry upside down. In a good way.<br/><br/>Greve is the long-term manager of Alan Walker, the Norwegian-British electronic music sensation whose tracks have been streamed across audio and video no less than 50 billion (!) times... including more than 5 billion times in China.<br/><br/>In addition, Greve is a co-composer of Alan Walker&apos;s music (including the 2015 global mega-smash, Faded).<br/><br/>But all of that is just part of why Greve joins MBW founder, Tim Ingham, on this MBW Podcast (supported by <a href='https://www.volymusic.com/'>Voly Music</a>).<br/><br/>Alan Walker&apos;s background is intertwined with the world of video games. Walker is a video games design geek, and proud of it. His music career began when, as a teenager, he began sharing his epic compositions with fellow video games fans online.<br/><br/>Today, Walker (with Greve&apos;s help) has devised his own entire fictional world – The World Of Walker – within which his fans, the Walkers, are (not surprisingly!) the good guys.<br/><br/>This world extends to Walker&apos;s music videos, which have racked up over 11 billion views on his YouTube channel... which happens to be the world&apos;s 11th biggest music artist channel on the platform.<br/><br/>It&apos;s no great shock, then, that Gunnar and Alan are rather enthused about the possibilities for Web3&apos;s combination with music – and the impact it can have on artist-fan relationships.<br/><br/>If you&apos;re growing a little weary of all the chatter around the metaverse, NFTs and the blockchain, this is just the pep talk you need.</p>