Guest Caroline Gratrix, headshot photographer, talks goals and differentiation

<p>Guest Caroline Gratrix, headshot photographer talks about what the goals and objectives for her business are and how much she loves making people smile. </p> <p>She also talks about the fear she felt when she decided to put her business into a very specific niche that differentiated her work, and the impact it had on the way she runs her business - both from a selling and a cost point of view.</p> <p>You can find her on instagram here: </p> <p>https://www.instagram.com/vivaphotography</p>