GTIN UPC and Brand Registry updates 2021

<p>I have been talking about brand registry on Amazon for some time now; OK, it’s been over two years. I am going to say I told you so, but also follow that up with a hug. I have been branded on Amazon since 2015. I genuinely believe it helps protect your account, brand, and everything else as an Amazon seller. I know some of you will be thinking, ‘I don’t want a brand; I don’t want to sign up for that.’ So, let’s talk about what having a brand registry means and why it’s important to you, especially if you use Amazon bundles as part of your business model.</p> <p>It’s not something you need to be scared of... but it’s something you should be aware of.</p> <p>Today, I talk about the current issues many of you are having when trying to list bundles with your GTIN exemptions. I explain what is happening regarding the brand registry on Amazon right now and what we can expect to become part of their policy. I explore the differences between brand approval and brand registry and what Amazon is currently accepting for you to be considered brand registered. I share why these brand registry requirements are great for your business and how you can create your brand bundles. I also share some good news coming from GS1 about UPCs as well as some great resources you can use for affordable custom packaging.</p> <p> </p> <p align="center"><em>“What Amazon wants to verify is that you’re a legitimate brand; and legitimate brands usually have trademarks and custom packaging.” - Kristin Ostrander</em></p> <p><strong>This week on the Amazon Files:</strong></p> <ul> <li>Current issues with listing bundles on Amazon if you have a GTIN exemption</li> <li>What is happening right now on Amazon regarding brand registry</li> <li>The difference between brand approval and brand registry</li> <li>What Amazon is currently accepting for you to become brand registered</li> <li>Why Amazon has these brand registry requirements in place, and how that helps you</li> <li>What a bundle brand is and how you can create your own</li> <li>Good news about