Growth Loops: The End of Traditional Funnels?

<p><span style="font-weight: 400;">It&rsquo;s time to stop viewing your business as a funnel. If you want your business to grow more efficiently, it&rsquo;s time to start implementing growth loops into your business&rsquo;s growth model.</span></p> <p><span style="font-weight: 400;">Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.</span></p> <p><strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why not all companies function as a traditional sales funnel</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The 2 biggest mistakes you can make when looking at your &ldquo;word of mouth&rdquo; growth loop</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it is important to continue to layer new growth loops into your business model</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Examples of commonly used growth loops </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The 3 major factors that create a successful growth loop</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The easy first step companies should take when analyzing growth loop models</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Choosing between highly diversified growth loops or expertise in one growth loop</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to identify your growth loop&rsquo;s most impactful point of leverage</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Some insightful career path advice for marketers</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.reforge.com/"><span style="font-weight: 400;">Reforge</span></a></li> <li><a href="https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirat