Growing your super by shopping | Pascale Helyar-Moray - founder & CEO of Super Rewards

<p>Pascal Helyar-Moray was fed up. She read a study that showed worrying information about the gender pay gap, and the resulting super gap that followed. This study also showed that ‘the fastest growing demographic of homeless people in Australia is the older woman’, and she was infuriated knowing firsthand how government and corporate organisations were doing very little to change this at all.&nbsp;</p><br><p>So, she thought…. how <em>do</em> we do something to grow the super balance of homemakers who are taking time out of the workforce? How do we help rectify this imbalance?&nbsp;What do they do that we can monetise? They’re buying things, the groceries, and the pet food and the washing machines, and the nappies… How do we monetise that? So drawing on her e-commerce and entrepreneurial background, Super Rewards was born. Pascal took the concept of affiliate marketing and applied it to the super annexation space instead.&nbsp;</p><br><p>Super Rewards is a way to grow your superannuation with your everyday spending. It’s free to join, and there are over 1000 + participating brands offering rewards, so earning more into your balance is easy.&nbsp;</p><p>Sign up for Super Rewards with the code <strong>TMTM2022 </strong>now right <a href="https://super-rewards.com/" rel="noopener noreferrer" target="_blank">here</a>. </p><br><p>Follow Talk Money To Me on <a href="https://www.instagram.com/talkmoneytomepodcast/" rel="noopener noreferrer" target="_blank">Instagram</a>, or send Candice and Felicity an email with all your thoughts <a href="mailto:tmtm@equitymates.com" rel="noopener noreferrer" target="_blank">here</a>.&nbsp;</p><br><p>Felicity Thomas and Candice Bourke are Senior Advisers at Shaw and Partners, and you can find out more <a href="https://www.cftgroup.com.au/team" rel="noopener noreferrer" target="_blank">here</a>.&nbsp;</p><br><p><br></p><p>*****</p><p>In the spirit of reconciliation, Equity Mates Media and the hosts of Talk Money To Me acknowledge the Traditional Custodians of country throughout Austral