Growing a thriving business in a very specific niche with Dr. Danielle Eaton

Dr. Danielle Eaton is a chiropractor, online business owner, wife and homeschooling mom of 3 girls. She founded her online education company Aligned Women in 2015 because of her own struggles with balancing life and practice as a working mom. Since then, the Aligned Women group coaching membership has grown to be the premiere life and business support option for women in chiropractic. In 2019, Danielle created Aligned Marketing—an online course for hands-on practitioners who are ready to conquer the fear of putting themselves out there.<br /><br />TAKEAWAYS:<br /><br />One of the things Danielle teachers her students is counter-intuitive to how they’ve been taught to market their business. And that is the power of niching down. When you speak to everyone, you speak to no one.<br /><br />A big turning point for Danielle was she was newly pregnant with her third child, after miscarrying her second. She knew that she wanted to truly take care of herself and her little one who was growing inside of her. She sold her practice in 6 weeks and finally granted herself permission to slow down.<br /><br />Danielle’s business started with her podcast. And while she felt at the time that it didn’t start through expertise, it was through the podcast that she gained her expertise.<br /><br />RESOURCES:<br /><br />Check out the blog post that goes along with this episode: <a href="http://www.allisonhardy.com/blog1/episode183" rel="noopener">http://www.allisonhardy.com/blog1/episode183</a><br /><br />Listen to the Aligned Woman podcast: <a href="https://alignedwomen.com/podcast" rel="noopener">https://alignedwomen.com/podcast</a><br /><br />Follow Danielle on Instagram: <a href="https://www.instagram.com/drdanielleeaton/" rel="noopener">https://www.instagram.com/drdanielleeaton/</a><br /><br />Get on the waitlist for the next open cart period for the Lead Generation Lab: <a href="https://allison-hardy.ck.page/30549d1640" rel="noopener">https://allison-hardy.ck.page/30549d1640</a><br /><br />CONNECT WITH ME:<br /><br />Join my