Growing a SaaS That Helps SaaS Companies Sell with John Street of Pax8

<p><a href="https://www.linkedin.com/in/john-street-13b01514/">John Street</a>, CEO, Chairman, and Founder at <a href="https://www.pax8.com/en-uk/">Pax8</a>, shares his startup journey on the show. Pax8 provides smaller SaaS companies with great products which have much-needed marketing reach. Providing a marketplace for them gives them the advantages of a collective platform that can attract potential customers.</p><p>When Pax8 started 11 years ago, the environment was completely different. This visionary idea had to tackle several roadblocks and obstacles. SaaS was not the dominant and efficient platform it is today. A lot of businesses gravitated toward premise-based systems. Street shares how he worked around these roadblocks. Maintaining grit and working closely with the industry to project his vision were critical success factors. Today, his platform is a dominant and essential market force that enables SaaS companies to succeed.</p><p>John also shares useful information about leading a team. In today’s ultra-competitive employee market, it’s imperative to retain great talent. John lives by the creed of prioritizing employees above all else. He thinks that leading a company is about getting personal and engaged with employees. John says that keeping employees motivated will ensure they take care of the customers—and that leads to better profitability. </p><p>Business leaders who have a revolutionary idea will pick up important lessons from John’s experience of navigating a market that wasn’t quite ready for his startup. Some great insights on employee engagement can also be picked up from the podcast. </p><ul><li>LinkedIn - <a href="https://www.linkedin.com/in/john-street-13b01514/">https://www.linkedin.com/in/john-street-13b01514/</a></li><li>Website - <a href="https://www.pax8.com/en-us/">https://www.pax8.com/en-us/</a></li></ul><p> </p><p>This episode is brought to you by Content Allies.</p><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive reven