Growing a SaaS by Launching a Service - with Boast AI’s Lloyed Lobo

<p><strong>Summary </strong><br>This week on How To Win: Lloyed Lobo, founder of Boast AI, which helps companies find and claim tax credits from their R&amp;D investments. LLoyed launched two different software companies, which failed. He followed it up with a service business, Boast, which took off.</p><p>You’ll hear why he thinks services are a better way to launch a company than software. We’ll dive into how he got his first customers by cold calling and we’ll discuss how he grew his company by publishing articles and organizing an event.</p><p>I’ll share how I used similar methods to grow my businesses.</p><p><strong>Key points:</strong></p><ol> <li>Start by selling a service to learn what to build and get good at customer success (00:36)</li> <li>Pick an unsexy market that's not chased by trends (04:26)</li> <li>Validate the ideal customer profile and problem through paid consulting work (04:55)</li> <li>Product-market fit is when customers get an outcome and don't cancel (05:09)</li> <li>Build the first product iteration with no-code tools (05:50)</li> <li>Double down on what's working from 1 million to 10 million ARR (14:18)</li> <li>Owned media like newsletters and events builds real relationships (15:35)</li> <li>Alignment with co-founders and investors on values avoids issues (20:29)</li> <li>Communication + creation + consistency drives success (21:33)</li> <li>Boast won by starting as a service, focusing on one market, and building owned media (21:43)</li> </ol><p><br><strong>Mentioned:</strong></p><p><a href="https://boast.ai">Boast.ai</a></p><p><a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwiAmr2xnsuBAxV0lWoFHTYcDGkQFnoECBAQAQ&amp;url=https%3A%2F%2Fwww.amazon.com%2FGrassroots-Greatness-Iconic-Brands-Community-ebook%2Fdp%2FB0CFR8F7PH&amp;usg=AOvVaw0tFzd6U34r1CUIgTZBLr2l&amp;opi=89978449">From Grassroots to Greatness</a></p><p><a href="http://lloyedlobo.com">Lloyed’s personal site</a></p><p><strong>My Links:</s