Grow Your Business Through Simplification with Brandon Nicastro of GCS Glass

<p>Today Ted speaks with Brandon Nicastro, owner and CEO of GCS Glass in Phoenix, Arizona.  Founded in 2013, the company has exploded and has already expanded to 5 states with the goal of 50 markets in the next 5 years.</p><p>Brandon started with nothing and struggled for many years before deciding to open up his own business. Now with business booming, he works hard to run his company like the family-owned business they are by putting customers first. He weighs in on the pros and cons of growth, the option to franchise, and the benefits of staying lean.</p><p>Listen in as Ted talks Brandon through his best and worst business decisions, the mistakes he’s made, and the steps he’s taken to stop surviving and start thriving. </p><p>TOPICS DISCUSSED</p><ul><li>[2:50] Branding and why it matters</li><li>[12:00] Growing and expanding takes good people</li><li>[14:20] A family-run company </li><li>[16:25] Who is your target audience</li><li>[19:20] To franchise or mot</li><li>[22:20] Why developing processes is important</li><li>[27:40] How did your business handle COVID?</li><li>[33:25] A challenge that helped the company grow</li><li>[38:40] Putting the customer experience first</li><li>[42:10]  Being a serial entrepreneur</li><li>[43:25] A coach can help you stay focused</li><li>[44:55] Looking at the bigger picture</li><li>[47:15] The difference that exercise can make</li><li>[52:05] Advice to new entrepreneurs</li></ul><p>CONNECT WITH GUEST</p><ul><li><a href="https://gcsglassandmirror.com/">Website</a></li><li><a href="https://www.instagram.com/13randon_nicastro/?hl=en">Instagram</a></li><li><a href="https://www.linkedin.com/in/brandon-nicastro-6a9570113/">LinkedIn</a></li><li><a href="https://www.facebook.com/gcsglass/">Facebook</a></li></ul><p>KEY QUOTES FROM EPISODE</p><ul><li>You gotta look past the money that you're spending on ads because you might think that you're not getting enough ads, but it's branding that you're putting out there.You might be getting, let's say you put in $4000 a month, might be getti