Grow a Spine and Charge What You Are Worth

<p>Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable.</p> <p>How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep.</p> <p>Tim and I don't pull any punches. This will be an uncomfortable listen for many of you.</p> Contact Tim <a href='https://www.linkedin.com/in/drwiglaf'>linkedin.com/in/drwiglaf</a> <p class="pv-contact-info__header t-16 t-black t-bold">Websites:</p> <ul><li><a href='http://www.wiglafpricing.com/'>wiglafpricing.com </a>(Wiglaf Pricing)</li> <li><a href='http://www.wiglafjournal.com/'>wiglafjournal.com </a>(Wiglaf Journal)</li> <li><a href='http://www.depaul.edu/'>depaul.edu </a>(DePaul)</li> </ul> <p class="pv-contact-info__header t-16 t-black t-bold">Phone: +1 8728292495 (Work)</p> Email: <a href='mailto:tsmith@wiglafpricing.com'>tsmith@wiglafpricing.com</a> <p class="pv-contact-info__header t-16 t-black t-bold">Twitter: <a href='https://twitter.com/timo437'>timo437</a></p> <p class="pv-contact-info__header t-16 t-black t-bold">--</p> <p class="pv-contact-info__header t-16 t-black t-bold">Contact me to chat about coaching and training <a href='https://calendly.com/marcuscauchi'>https://calendly.com/marcuscauchi</a></p> <p class="pv-contact-info__header t-16 t-black t-bold"> </p>