[GROOVING SESSION] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer

<p>How can your organization improve its marketing messaging using proven behavioral science techniques? As part of our series on Marketing & Employee Engagement this month, we were joined by Melina Palmer on our latest interview episode (#242). Melina Palmer is the founder of The Brainy Business podcast and author of “What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics”: <a href='https://amzn.to/36Rm88I'>https://amzn.to/36Rm88I</a>. She is an expert on both marketing and behavioral economics and blends techniques from both fields in her writing and podcast. </p> <p>This follow-up episode is a free-flowing Grooving Session where Tim and Kurt discuss the business applications of their discussion with Melina. This episode is best enjoyed after listening to our interview episode. </p> <p>What you will learn from this episode:</p> <ul><li style="font-weight:400;">The science behind dopamine release.</li> <li style="font-weight:400;">How to use rewards (incentives or lotteries) effectively to motivate employees.</li> <li style="font-weight:400;">Why priming is one of the most underutilized marketing tools.</li> <li style="font-weight:400;">And one of our favorite topics; why context matters when communicating a message.</li> </ul> <p>If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon  <a href='https://www.patreon.com/behavioralgrooves'>https://www.patreon.com/behavioralgrooves</a>. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to!</p> <p>© 2021 Behavioral Grooves </p> Links  <p>Melina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: <a href='https://amzn.to/36Rm88I'>https://amzn.to/36Rm88I</a> </p> <p>Episode 147: Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism <a href='https://behavioralgrooves.com/episode/gary-latham-g