[GROOVING SESSION] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox

<p>We’re doing things a little differently this month on Behavioral Grooves. Instead of discussing Matthew Willcox’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Matthew’s interview first (episode #235), and then join us on this episode where we discuss practical applications of Matthew Willcox’s fascinating work.</p> <p>At the start of our series on Marketing and Employee Engagement, Kurt and Tim discuss how we can apply Matthew Willcox’s techniques and research to improve our lives and our organization. </p> <p>Does reframing "consumers" to "choosers" change how we think about marketing? What the LENS model can teach us about human behavior. How do cognitive biases influence our decisions?</p> <p>These are the applications of Behavioral Science that we talk about in our Grooving Session:</p> <ul><li style="font-weight:400;">Marketing is About Choice</li> <li style="font-weight:400;">The LENS Model</li> <li style="font-weight:400;">Cognitive Biases as Design Features</li> </ul> <p>© 2021 Behavioral Grooves</p>