[GROOVING SESSION] Attention: How to Capture It and Keep It with Ben Parr

<p>Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People's Attention” <a href='https://amzn.to/3ejByXB'>https://amzn.to/3ejByXB</a>. His insights and research have valuable applications in marketing and entrepreneurship.</p> <p>We’re also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Ben’s interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work:</p> <ul><li style="font-weight:400;">How to gain and maintain attention.</li> <li style="font-weight:400;">The importance of intentionality and context.</li> <li style="font-weight:400;">Why synthesizing and curating is vital in maintaining attention.</li> <li style="font-weight:400;">And, mostly importantly, how to be yourself.</li> </ul> <p>© 2021 Behavioral Grooves</p>