Groove Track | Mind Over Milkshakes: Why Expectations Matter A Lot

<p>A deep dive exploring the 2011 paper by Alia Crum, William Corbin, Kelly Brownwell, and Peter Salovey called “<a href='https://pubmed.ncbi.nlm.nih.gov/21574706/'>Mind Over Milkshakes: Mindsets, Not Just Nutrients, Determine Ghrelin Response</a>.” This paper shows how our expectations about the nutrient value of a milkshake actually changes our body’s response when consuming the milkshake.</p> <p>Kurt and Tim run through the experiment in detail and then explore some of the ground breaking implications from the papers findings. This quick, fun, deep-dive will provide you with a greater understanding of this psychological phenomenon and highlight what it means for how we think about marketing, leadership, and our experience with products.  </p>