Greg Hoffman: Creativity is a team sport

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There is probably no better training ground than Nike to learn about creativity as a team sport, and Greg Hoffman, former Chief Marketing Officer of Nike, shares this lesson—along with many other valuable insights—in his new book, <a href= "https://www.emotionbydesign.co">Emotion by Design</a>. In this episode, we chat with Greg about how his childhood shaped the way he thinks about creativity and collaboration, how working in inspiring spaces can influence your work (and how you might accomplish that in a remote environment), and about curiosity as a catalyst for creativity. Bio Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. For over two decades, he was a major strategic and creative influence for Ni

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