Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps

<div class="OutlineElement Ltr SCXW265845089 BCX0"> <p class="Paragraph SCXW265845089 BCX0"><span class= "TextRun SCXW265845089 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW265845089 BCX0">There’s no denying lululemon create</span><span class= "NormalTextRun SCXW265845089 BCX0">s</span> <span class= "NormalTextRun SCXW265845089 BCX0">a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi</span> <span class= "SpellingError SCXW265845089 BCX0">Hampole</span><span class= "NormalTextRun SCXW265845089 BCX0">, their SVP, Global Brand Creative, as he reveals all.</span></span><span class= "EOP SCXW265845089 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW265845089 BCX0"> <p><span class="TextRun SCXW265845089 BCX0" lang="EN-GB" xml:lang= "EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW265845089 BCX0">Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</span></span> <span class= "LineBreakBlob BlobObject DragDrop SCXW265845089 BCX0"><span class= "SCXW265845089 BCX0"> </span></span></p> <ul> <li><a class="Hyperlink SCXW265845089 BCX0" href= "https://icuc.social/" target="_blank" rel= "noreferrer noopener"><span class= "TextRun Underlined SCXW265845089 BCX0" lang="EN-GB" xml:lang= "EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW265845089 BCX0" data-ccp-charstyle= "Hyperlink">ICUC</span></span></a><span class= "EOP SCXW265845089 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></li> </ul> </div> <div class="OutlineElement Ltr SCXW265845089 BCX0"> <p class="Paragraph SCXW265845089 BCX0"><strong><span class= "TextRun SCXW265845089 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW265845089 BCX0">Full Episode Details </span></span></strong><span class= "EOP SCXW265845089 BCX0" data-ccp-props= "{"201341983":0,"33555974