[Greatest Hits] Understanding the Netflix of Coffee with Mike Lackman, CEO at Trade Coffee

At the end of 2021, we discussed with Mike Lackman, CEO of Trade Coffee. The brand unites over fifty of the best roasters in the country with 400+ coffees that are rich in variety and taste. And the numbers have been growing ever since. Trade Coffee adopted a unique approach to retail. Driven by the idea that "every cup you drink should be the best damn coffee," Trade Coffee is often compared to Netflix, but for the coffee industry. In this episode, Mike describes how Trade Coffee can help you find your perfect freshly roasted coffee match so that you can enjoy it daily. Also, he gives some valuable advice about designing consumer experiences by gathering data in a survey to then curate recommendations. And lastly, we dive into the importance of the story behind a product. It was a great experience learning about Mike's story and Trade Coffee. And for those of you who missed the episode, you can listen to it now.