[Greatest Hits] Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love

If you’ve been looking for healthy and delicious ice cream, look no further! Must Love is a Los Angeles-based ice cream company founded by Hannah Hong and her best friend Molly that focuses on producing non-dairy ice cream made with real, simple ingredients. Hannah explains what makes Must Love a healthier product and describes their strategy to enter grocery stores in Southern California and expand nationally. Hannah shares the challenges of distributing a temperature-controlled product like ice cream in the CPG space and how being on Shark Tank forced them to embrace D2C and perfect it. She also talks about how a chance meeting with a customer in Hawaii led to an introduction to a Costco buyer and eventually a fantastic deal.