[Greatest Hits] Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR

Recalling some of the greatest episodes we had on the podcast, we couldn't miss Will Nitze, Founder, and CEO of IQBAR, the leading "brain+body" plant-based protein bar. After attending Harvard, studying psychology and neuroscience, he moved toward the world of software sales and, ultimately, launched his own business. In this episode, Will shares his experience with the countless iterations that led him to create IQBAR and then leverage the Kickstarter campaign for market research and to gain initial traction. Lastly, Will provides tremendous insight into his distribution strategy through D2C, retail, and Amazon.