Greatest Hits: How AI Impacts Social Media

<p>Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/" target="_blank" rel= "noopener">ICUC</a></p> <p><strong>Full Episode Details</strong></p> <p>AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology!</p> <p>Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss <strong>AI</strong> <strong>applications</strong> in the world of sales and marketing.</p> <p>Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users <strong>raise engagement levels</strong> by generating <strong>words that convert</strong>.</p> <p>We hear how important it is for social pros to break down communication barriers using <strong>touchpoints</strong> that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier.</p> <p><strong>In This Episode:</strong></p> <ul> <li>3:19 – Introducing Kate Bradley Chernis</li> <li>3:40 – Introducing Lately</li> <li>6:46 – Values humans care about</li> <li>12:39 – Is FOMO dead?</li> <li>13:50 – Saving time or boosting engagement?</li> <li>16:31 – The best source material for AI</li> <li>20:10 – How writers can see AI as a tool, not a threat</li> <li>24:45 – How AI helps with engagement</li> <li>27:04 – Which team should own the Lately relationship?</li> <li>29:13 – Being more social on social with AI</li> <li>31:30 – Lately office hours</li> <li>38:08 – Kate leaves advice for social pros</li> </ul> <p>Resources</p> <ul>