Great Ecosystems Make Tech Stacks Anti-Fragile

<p>In this episode of <em>SaaS Connect</em> by Cloud Software Association, <a href="https://www.linkedin.com/in/sjbrinker/"><u>Scott Brinker</u></a>, VP Platform Ecosystem at <a href="https://www.linkedin.com/company/hubspot/"><u>HubSpot</u></a>, discusses consolidation vs. aggregation and what makes ecosystems great.</p> <p><br></p> <p>HubSpot, one of the first Martech tools on the market, offers software products for inbound marketing, sales, and customer service.</p> <p><br></p> <p>The lessons presented by Scott span the last ten years, from the start of Martech:</p> <ul> <li>Disruptive innovation happens.</li> <li>One chapter closes, another opens.</li> <li>Categorization is hard.</li> <li>It’s hard to know what will go viral.</li> <li>Everybody has opinions.</li> <li>System dynamics rule everything.</li> <li>There’s an app for everything.</li> <li>People don’t realize how many apps they depend on in their daily lives.</li> <li>Great ecosystems are not fragile.</li> <li>Growth of the Martech landscape over the last 10 years (5,233% from 2011 to 2022).</li> <li>App explosion and adoption - on average, each company uses 300 SaaS apps.</li> <li>Difference between consolidation and aggregation.</li> <li>Layers of integration with aggregation.</li> </ul> <p><br></p> <p>Resources Mentioned:</p> <ul> <li><a href="https://stratechery.com/aggregation-theory/"><u>Ben Thompson’s Aggregation Theory</u></a><u> </u>- https://stratechery.com/aggregation-theory/</li> </ul> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAl