Grappling with Growth at an Early Stage Company with Alaina Thompson

<p>Alaina Thompson, Head of Growth, has been at The Juice since its beginning with Brett. Today, they discuss all things growth marketing and what is and isn’t working. Alaina’s role has evolved with the company and she's focused not only on acquiring members, but also retention and monetization. A true modern-day marketer, Alaina isn’t afraid of a little experimentation to get the ball rolling. </p><p>0:00 Intro <br>0:51 Conversation with Alaina <br>1:50 Sponsorships/partnerships <br>5:57 Alaina’s role <br>8:46 Infrastructure <br>11:06 Product and engineering teams <br>14:12 Experimenting <br>16:47 Personalization and paid ads <br>20:30 Advice <br>22:30 Outro </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Alaina:| <a href="https://twitter.com/alainapthompson">Twitter </a>| <a href="https://www.linkedin.com/in/alaina-thompson/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p>