Grants, Scholarships, and Loans as Huge Factors of Pricing in Higher Education with Christine Carragee

<p><strong>Christine Carragee</strong> has been working as Carragee Consulting’s Business Consultant for more than six years now. She's done two different stints at the Vendavo – first as their Senior Pricing Consultant then as a Principal Consultant – so she certainly understands pricing. Christine was a Senior Pricing Analyst at Capella University. She lived on three continents before she was four years old.</p> <p>In this episode, Christine explains why it’s a must that you consider the segmentation of individuals when doing pricing in higher ed as she shares her pricing journey with Capella University.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out how Capella University sets their price to students;</li> <li>Discover how financial aids such as scholarships and loans help you create good quality for the university; and</li> <li>Understand why it’s a must that think about the segmentation of individuals when doing pricing in higher ed</li> </ul> <p> </p> <p align="center"><strong>“A huge portion of higher ed pricing is through the grants and scholarships and loans. And so, what you're initially paying at the time that you're doing your coursework is very different from what the total cost of a program is for you.”</strong></p> <p align="center"><em>–</em> <em>Christine Carragee</em></p> <p><em> </em></p> <p><strong>Topics Covered:</strong></p> <p>01:47 – How Christine got into pricing</p> <p>03:02 – Learning about airlines from her roommate and the book <a href= "https://www.amazon.com/Hard-Landing-Contest-Profits-Airlines/dp/0812928350"> Hard Landing</a></p> <p>05:01 – Trying to put economic value to a university; Segmentation of individuals in higher ed pricing</p> <p>08:48 – Capella University’s two tuition structures; Grants, scholarships, and loans in higher ed pricing</p> <p>12:54 – What Mark loves about the way they do pricing in higher ed</p> <p>14:48 – Looking at how competitors do pricing + accepting high achievers and issuing financial aid</p> <p>17