Grading McKinsey's New Content Marketing Effort (290)

<p>Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.</p> <p><a href= "https://www.bloomberg.com/news/articles/2021-09-21/mckinsey-counselor-to-ceos-tries-courting-a-new-audience-kids?sref=QnKyEnuc" target="_blank" rel="noopener">McKinsey launches a new content marketing program</a> targeting (of all things) kids. Does it play?</p> <p><a href= "https://www.businessinsider.com/sports-illustrated-and-888-execs-explain-their-sports-betting-strategy-2021-9" target="_blank" rel="noopener">Sports Illustrated launches a partnership with 888</a> for a new sports gambling site. Good or bad move?</p> <p><a href= "https://www.wfmz.com/news/pr_newswire/pr_newswire_technology/foundry-holdings-announces-acquisition-of-online-geniuses-the-largest-marketing-and-advertising-collaboration-community/article_dab87852-4084-5b2d-b2ef-4d9409a75c40.html" target="_blank" rel="noopener">Is there an opportunity to purchase small, digital communities?</a> Heck yes.</p> <p>And...<a href= "https://www.theverge.com/22684237/fuck-you-pay-me-lindsey-lee-lugrin-decoder-interview" target="_blank" rel="noopener">Is F* You Pay Me the real deal?</a></p> <p>Rants and raves include Chipotle's new content creator program and <a href= "https://www.marketingdive.com/news/pgs-pritchard-calls-out-sisyphean-challenges-around-improving-measurement/606975/" target="_blank" rel="noopener">Robert's rant on marketing measurement</a>.</p> <p> </p>