"Google is at War with Affiliate Marketers": Mordy Oberstein's Key Insights to Win at SEO

<p><!-- wp:paragraph --></p> <p>Is Google at war with affiliate marketers?</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share his high-level perspective and valuable insights to help you mitigate risk and save your rankings.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>In the last 12 months, there have been core updates, review updates, and spam updates. And he believes it's important to look to data for patterns to better understand the SEO ecosystem.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>In his roles, he has access to huge swathes of data, and to help site owners succeed, he has a vested interest in unpacking what Google seems to value in the content it rewards.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Here are just a few examples of important recommendations he shares in the interview:</p> <p><!-- /wp:paragraph --> <!-- wp:list --></p> <ul><!-- wp:list-item --> <li>Read the content of competitors who outrank you after an update to understand what replaced you.</li> <!-- /wp:list-item --><!-- wp:list-item --> <li>Use the brand sniff test to determine if your content is of high quality.</li> <!-- /wp:list-item --><!-- wp:list-item --> <li>Use internal linking and semantic understanding to build topical authority.</li> <!-- /wp:list-item --><!-- wp:list-item --> <li>Hire a content marketing agency if needed to help translate your expertise into digestible content because readability is important for user experience.</li> <!-- /wp:list-item --></ul> <p><!-- /wp:list --> <!-- wp:paragraph --></p> <p>He also discusses the continuing rise of AI-written content that is largely generic using similar language structures. And how adding real human experiences is key to providing unique insights and quality content.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>He even offers a great example people can use in product reviews to accomplish th