Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins

<p class="tdfocus-1673625830813">Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!</p><p class="tdfocus-1673625850050">Imogen talks about the key changes to Google Keywords ads in 2023. We unpack </p><ul><li class="tdfocus-1673625853519">how Ad formats have changed greatly, </li><li class="tdfocus-1673625853519">the new goal-based campaign type Performance Max (aka PMax)</li><li class="tdfocus-1673625853519">keeping an eye on ROAS (Return on Ad Spend), </li><li class="tdfocus-1673625853519">responsive text ads – and the power of the full-stop.</li></ul><br/><p><p class="tdfocus-1672674321940">Digital Gearbox - grab one of 10 free one to one consultations here &gt;&gt; <a href="https://keepopt.com/digitalgearbox" rel="noopener noreferrer" target="_blank">keepopt.com/digitalgearbox</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy