Good Strategy Bad Strategy with Riku Vassinen

<p><a href="https://www.linkedin.com/in/rikuvassinen/">Riku Vassinen</a> is a Managing Partner at Ogilvy Africa and the writer behind the strategy blog, <a href="https://standupstrategy.org">standupstrategy.org</a>. He has written a book, <a href="https://www.goodreads.com/book/show/13508995-moccalattehipsteri">Moccalattehipsteri</a> (in Finnish) on marketing back in 2011 and even <a href="https://www.youtube.com/watch?v=0P0My3_SVj8">shot a hip hop video</a> to promote it. He currently lives in Nairobi, Kenya. </p><p>Fun fact - this episode was recorded live across three continents: Africa, Asia and Europe.  <br> <br><strong>Resources:</strong></p><ul> <li> <a href="https://www.goodreads.com/book/show/11721966-good-strategy-bad-strategy">Good Strategy Bad Strategy, by Richard P. Rumelt</a>, the great book on strategy that gave this episode its title</li> <li><a href="https://www.theguardian.com/business/2009/mar/05/ryanair-toilet-charge">Ryanair on charging passengers to use the toilets on airplanes</a></li> <li> <a href="https://www.cnbc.com/2018/01/29/money-habits-of-self-made-billionaire-ikea-founder-ingvar-kamprad.html">IKEA's founder, Kamprad on saving money</a>.</li> <li><a href="https://www.marketingweek.com/mark-ritson-true-brand-purpose-doesnt-boost-profit-sacrifices/">Mark Ritson on Brand Purpose</a></li> </ul>