Going Outside the Playbook with Randy Frisch, Co-Founder, CMO & President Uberflip

<p>Today's guest graduated from McGill in 2002 with a Bachelor of Commerce in Marketing and then later on got his MBA from the Schulich School of Business at York University. From there he began his career as a Marketing Representative for Rubbermaid, and was soon promoted to its Marketing Manager. He was Partner and General Manager at Arya where he revitalized 20 year old businesses by developing B to B and B to C marketing plans. From there he went on to be the Chief Marketing Officer at Mygazines. Then in 2012 he takes a leap and co-founds a software company that empowers B to B Marketing and sales teams to create personalized content. He’s also author the author of “<em>F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue and Relationships</em>”. This guy is a marketing guru and really I hate that word but in this case it is the only appropriate one I could find. Our guest is none other than Randy Frisch Co-Founder and Chief Marketing Officer at Uberflip. Randy, welcome to Journey Map! </p><p><br>Check out Uberflip <a href="https://www.uberflip.com/">here</a>. </p><p><strong>This episode of Journey Map is brought to you by Unbounce</strong>. <br>Unbounce is the number one landing page platform used by more than 15,000 brands to get them more leads, more sales and more customers. Unbounce is a drag and drop builder that lets you create and publish your own landing pages without needing a developer to code them. It’s an easier and faster way to get more conversions from your traffic. Listeners of Journey Map can receive a 14-day free trial and 20% off your first three months of Unbounce. <a href="https://unbounce.grsm.io/CraftAndCrew">Follow this link to claim your offer</a>.</p>