Going negative is positive when brainstorming

<p>Most people have heard of brainstorming. But to do it effectively, you need more direction than just "come up with a bunch of ideas." </p> <p>Mike and Mark discuss the rules you need for effective brainstorming. And they explain the brainstorming hack that exploits the natural wiring in our brains: Introducing negative brainstorming. </p> <p>Questions? Comments? Ideas for future episodes ... or interview subjects? Email <a href='mailto:mike@successamplified.com'>Mike</a> and <a href='mailto:mark@hipsocket.net'>Mark</a>. </p>