Go From "Post-and-Hope" to Guaranteed Attention w/Tristen Sutton

<p><span style="font-weight: 400;">Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media advertising?</span> <span style= "font-weight: 400;">On this episode, social media advertising specialist and consulting, Tristen Sutton shares why we need to invest more in Facebook ads. </span></p> <p><strong><br /> <br /> Takeaways</strong></p> <p><span style="font-weight: 400;">Don’t have a Blockbuster strategy in a Netflix Reality. We must first accept that everything evolves and that social media is the only way to get attention and build awareness in today’s world. </span></p> <p><span style="font-weight: 400;"><br /> Video Ads are the perfect way to feel out an audience, it’s a self-selecting type of ad. If they watch 25% or more of the video, we know they are interested and we can put them into their own bucket to retarget them.  </span></p> <p><span style="font-weight: 400;"><br /> Likes and follows don’t matter as much if you run ads. Facebook Ads make us exempt from the algorithm. If you don’t have enough followers, building awareness is as simple as running ads.  </span></p> <p><span style="font-weight: 400;"><br /> The 4 ads every Realtor should run are reach ads, video ads, website traffic ads and open house ads.  </span></p> <p> </p> <p><strong>Guest Bio- </strong></p> <p><span style="font-weight: 400;">Tristen Sutton is a social media advertising, branding and marketing strategist. He has become the go-to strategist for entrepreneurs and small business owners looking for proven branding & marketing strategies that will drive their business to the top in their market space. After years of seeing low returns from traditional marketing efforts, Tristen decided to try something new and shifted his efforts toward social media. Almost overnight, he began to see the tide change in his business, going from chasing potential clients